January 23, 2022
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Why Is TikTok So Obsessed With the “Clean” Beauty Look? Honestly, I’m Over It – Allure Magazine

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I am not on TikTok for The sweetness tendencies – surprising, coming from somebody who writes about magnificence for a dwelling, I do know. I am actually simply tright here for the memes and a break from Instagram’s unwavering, manufactured perfection. However All by way of the place I flip (er, scroll), I am met with movies of “clear” magnificence tutorials that reek of That very similar unattainable perfection. Not “clear” as in clear components, clear as Wipores and skinny the appears themselves, Which regularly Include modern, slicked-again hair, pores and skin that glows enough to blind passersby, And actually minimal make-up involving sheer complexion merchandise, Lightweight mascara, and Barely Little bit of tinted lip balm. 

Do You’d like to search #clearlook on the app, You will discover lots of of movies, principally tutorials, accumulating Greater than 22 million views. You’d possibly additionally discover the clear look on Almost every A-itemizing mannequin These days. It Seems to be the off-obligation hair and make-up of selection for Hailey Bieber, Bella Hadid, Gigi Hadid, and the like. This is the half wright here you get mad at me: It bores me to fucking demise. 

Tright here’s nopores and skinnyg incorrect In any respect with primarytaining make-up and hairstyling minimal, so if That is your recreation, you do you (hell, I do it On A daily basis). It is the fact that The internet is so, so entranced particularly with the “clear look” that mannequins me off. As a Outcome of, y’all, It is actually a repackaged mannequin of no-make-up make-up, and that shit has been round eternally. Tright here’s nopores and skinnyg new or revolutionary occurring right here.

As quickly as I had that realization, All of it clicked: People aren’t actually demanding clear-look tutorials Since they do not understand how slicked-again hair works or that tinted sunscreen exists. It’s Since the primary People who go viral or are acknowledged for emulating the clear look have straight or wavy hair, clear pores and skin, naturally full brows, and are — you guessed it — youthful, white (or mild-pores and skinned), pores and skinny, and conventionally engaging. 

Source: https://www.allure.com/story/clean-look-tiktok-beauty-trend