Sometimes you meet someone and you just click. When you are a famous actress by the name of Kate Hudson, it happens because your supermodel friend Cindy Crawford says you’ve got to meet beauty entrepreneur Karen Behnke, founder of Juice Beauty. “Karen and I have known each other for 15 years — I mean, that’s just crazy to me because I can remember sitting on the floor of my living room meeting Karen for the first time, like, yesterday,” Hudson tells me.
Her three-year-old daughter Rani Rose is in the background of our call asking to listen to “We Will Rock You” — “I got an interrupter!” laughs Hudson. “Yes, sweetheart, we will listen to Freddie Mercury right when I’m off the phone” — and she continues the memory fondly. “We went up into my bathroom and she threw away maybe every product in my cupboard. She’s like, ‘Nope. Nope,'” recalls Hudson. “She showed me parabens and, I mean, she taught me about all of it, and that really started our friendship.” Behnke is also on the call (and not asking to listen to Queen) and adds, “That was the big purge. We took a trash can up there and we had a ball — we had an absolute ball.”
After a decade and a half of friendship, Hudson and Behnke have joined forces to create one very hydrating, very unique face mask: Kate Hudson x Juice Beauty Revitalizing Acacia + Rose Powdered Mask, a silky pink powder that you measure out and mix with water just before applying. “We’ve always wanted to work together. I have a real, deep respect for what she’s created [in founding Juice Beauty] and her passion for natural, clean beauty,” says Hudson. “During COVID we had to do everything via Zoom, but it was fun. We were like, ‘Let’s do something fun.'”
It was Hudson’s idea to make the mask a powder — it would be travel-friendly and you could customize its thickness depending on what you were feeling that day — that would be clarifying and hydrating. “And I said, ‘I can do that,'” says Behnke. There were challenges and “a lot of lab samples — you also want the color beautiful, so too much illite [a clarifying clay] makes it a little too clarifying and a little too grayish, and too much grape makes it super hydrating, but too purple. We don’t use any synthetic dye, so it’s a real challenge,” says Behnke, who was going for something more in the rose palette. “Kate loves rose. Her daughter’s name is Rani Rose [and] she loves that color. Rose petal powder is a natural skin toner [that] helps to brighten, and it’s a beautiful, beautiful, beautiful pink powder.”