The Founding father of Beautycounter is an advocate for extra well being-defending legal guidelines Inside the U.S. after studying that America solely bans 30 components from private care merchandise.
Revealed on November 18, 2021
Photograph by Bryan Bedder by way of Getty Pictures for goop
Gregg Renfrew has On A daily basis been an entrepreneur. Rising up, she deliberate dinner events to make An further buck. In school, she started a housekeeping enterprise Collectively with her pals in Nantucket, Mass. To Increase money for a Semester at Sea program by way of the College of Vermont. At 24 years previous, Renfrew started promoteing bridesmaid clothes Collectively with her good friend as a facet hustle whereas she labored in gross sales.
In 1997, she launched The Marriage ceremony Itemizing Inside the U.S., a worthwhile on-line bridal registry agency that was purchased to Martha Stewart Dwelling Omnimedia in 2001. The self-described serial entrepreneur shortly turned an e-commerce pioneer who beneathstood The power of on-line buying from very early on. In 2013, with A strong portfolio Of corporations beneath her belt, Renfrew launched her latest and biggest enterprise—Beautycounter, An interinternet-based mostly retailer promoteing clear skincare and cosmetics merchandise.
After studying thOn the U.S. solely bans 30 components from private care merchandise (for context, the EU bans 1,400), Renfrew started Eager about how We will all obtain entry to protectedr magnificence. “I’d by no means confacetred thOn the merchandise I used on myself and my youngsters Will not be protected,” she writes on her internet website. “So I started Beautycounter and Acquired Proper down to rework The sweetness enterprise by creating clear, extreme-performing skincare and make-up, whereas preventing To vary the legal guidelines that administration what can And might’t be Utilized in merchandise.”
From the streets of Washington D.C. to the infographics on her agency’s Instagram account, Renfrew is advocating and spreading consciousness for extra well being-defending legal guidelines throughout North America. She doesn’t simply promote #HigherBeauty, she educates her viewers about #HigherBeauty and fights for A greater future, too. Her mission to ban poisonous components has led to extra lawmakers than ever placing cosmetics protectedty On The very Higher of their legislative agendas. In 2020, Beautycounter helped move the Safer Perfume Invoice in California, which requires corporations to publicly disclose fragrance allergens. Advertditionally they helped move the Toxic-Free Cosmetics Act, which prohibits Using 24 components (A pair of of That are An factor of Beautycounter’s The Never Itemizing) in private care merchandise purchased Inside the state of California.
Renfrew feels extremely moveionate about what she does as a Outcome of she is Aware of her mission is making a distinction for her househprevious, pals and the world at huge. Through her merchandise, she makes an try for sustainability, accountability, protectedty and transparency. She believes that shopper demand for clear magnificence can change the enterprise and urges Congress To handle the components Utilized in our private care merchandise. Since magnificence merchandise aren’t regulated by the federal authorities, Beautycounter developed the Beautycounter Ingredient Display To guage the protectedty Of every ingredient.
At The peak of the pandemic, when protectedty was prime of thoughts, Renfrew and her group launched the 2020 Social Mission Report again to level out their consumers how they’ve delivered on their objective To current everyone entry to protectedr merchandise. Collectively with moveing three landmark clear magnificence legal guidelines, Beautycounter rolled out Blueprint for Clean, 12 protectedty requirements thOn their formulation …….