January 23, 2022
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Beauty and tech: Top 10 most-read stories on the high-tech developments in 2021 – CosmeticsDesign-Asia.com

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1 – Human touch: How Shiseido is using tech to make 2021 ‘the year of the empowered beauty consultant’

Shiseido is adamant that human contact is still essential​ to drive beauty sales but believes it can be enhanced greatly by tools such as Artificial Intelligence and Augmented Reality, according to its chief digital officer.

Angelica Munson, global chief digital officer at Shiseido, highlighted just how essential beauty tech tools like Artificial Intelligence (AI) and Augmented Reality (AR) became for beauty brands in the aftermath of the COVID-19 outbreak.

“COVID-19 gave rise to this very digitally powered stay-at-home economy. It has hyper-accelerated all the consumer behaviours… In retail, we call it the new retail world order… And it forces us to rethink how we sell and how we service. AI and AR were just amongst the few digital technologies in our category that essentially kept the economy going,” ​she said.

Like many companies, Shiseido accelerated its digital development last year, pushing out a raft of initiatives like livestreaming and video counselling.

2 – Custom craze: Amorepacific introduces four more bespoke services as it banks on personalised beauty demand

From cushion foundations to bath bombs, K-beauty giant Amorepacific has launched a slew of bespoke beauty initiatives​ in the past few months as it expects demand for personalised cosmetics to rise.

Within the past couple of months, the South Korean cosmetics conglomerate has launched four new personalised beauty services.

In March, the firm extended IOPE’s Lab Tailored 3D Mask and Serum service online and added virtual one-on-one skin consultations. This service was previously only available at the brand’s Myeongdong store.

The following month, it launched Base Picker, a customised foundation service available in-store and online.

3 – Shade picker: Watsons to launch virtual foundation try-on to solve major consumer ‘pain point’

Health and beauty retailer Watsons will be launching a virtual foundation try-on tool​ in the second quarter this year beginning with Malaysia and Hong Kong to solve what it believes is a huge consumer ‘pain point’.

The new dedicated foundation shade finder was developed by the firm’s in-house digital agency, eLab, and is powered by Artificial Intelligence (AI) tech to help consumers the most suitable foundation to match their skin tone and skin type.

It will first roll out on the Watsons mobile application and subsequently be extended in-store as a digital gadget.

Starting in the second quarter of the year, the app will be launched in Malaysia and Hong Kong and will feature foundations from all brands available in Watsons.

4 – Digital imprint: Toppan working to develop hi-def skin diagnostic tech for smartphones by 2022

Japanese company Toppan Printing is working to translate high-definition facial scanning technology into a more consumer-friendly version​ for mobile and web by 2022.

Toppan recently announced that it has recently worked with Japanese cosmetic company Kosé Corporation to successfully pilot test high-definition facial scanning and the optical simulation of layers of cosmetic application.

The firms were able to faithfully produce 3D computer graphics of the characteristics of a face as well as the pigment and textures of Kosé cosmetic products.

The 3D computer graphic data was generated from the results of high-definition facial scanning using the Light Stage developed by the University of Southern California (USC).

5 – Eliminating emotional friction: How buy now, pay later plays to the millennial beauty consumer psyche – hoolah CEO

Millennial beauty consumers are …….

Source: https://www.cosmeticsdesign-asia.com/Article/2021/12/15/Beauty-and-tech-Top-10-most-read-stories-on-the-high-tech-developments-in-2021