November 26, 2021
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30 New Beauty Items Our Editors Were Really (Really) Into This Month – Yahoo Lifestyle


By now, you’ve probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we’re eyebrow deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we’ve also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we’re quick to ignore a serum that yields disappointing results.

The good news? We’re far more often impressed than unimpressed after trying out a new product, and usually, we simply can’t wait to spread the word to all of our fellow beauty lovers (also known as you!). Therefore, we’ve decided gushing over our latest fave products should become a monthly ritual, and every 30 days or so, you can expect a full report detailing the highlighters, hair wands, and overnight skincare saviors we’ve become quickly obsessed with.

For the most part, we’ll be covering buzzworthy launches (as those typically take up most of the action atop our product-filled desks), but we won’t dismiss new-to-us products, either. Sometimes, our best discoveries are found on a friend’s vanity or on someone’s face at the bar (true story). Ahead are the best beauty products we tried in October! Grab your game face and wallet—you’ll be needing both.

Erin Jahns, Senior Beauty Editor

Makeup By Mario Ultra Suede Sculpting Lip Pencil in Lauren ($22)

I’m not a huge lip liner person (Charlotte Tilbury’s iconic pencil is the only one I’ve ever felt I need in life), but that’s all changed now thanks to Mario Dedivanovic’s most recent lip launch. The color range is stunning, and I love that there’s a brush on the other end which really makes your application look 100% natural—especially if you’re like me and you like to overline a little to create the illusion of a fuller, more lifted pout. It’s a full-coverage matte formula and it even has a special lip-lock technology to help extend the wear of your lipstick. (I highly recommend pairing it with Mario’s new Ultra Suede Lipsticks—the shade Annie is my fave!)

Almay All-Day Intense Gel Eyeliner ($4)

One of the best parts about my job is having the opportunity to chat with celebrities about all of their favorite beauty products and rituals. (I don’t know about you, but I’m always dying to be a fly on the wall!) And when said products and rituals are, well, actually affordable?! The dream. Suffice to say when Lucy Hale recently told me this $4 eyeliner from Almay is one of her most beloved items from the brand, I had to try it.

I almost always gravitate towards liquid liners, but for some reason lately, I’ve been loving the softer results of a gel formula. This one from Almay is perfect—the velvety smooth texture delivers great pigment so you can literally sweep it across your lid in just one go and have a satisfying payoff. And while it smudges enough to let you play with your shape, it won’t keep moving once you’ve headed out the door. The brown shade called Deep Chestnut is divine.

Lime Crime Unicorn Hair Color Therapy Revitalizing Hair Oil ($22)

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