November 26, 2021
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10 Indigenous-Owned Beauty Brands to Keep on Your Radar – Yahoo Lifestyle


Indigenous Beauty Brands to Keep on Your Radar

pradosbeauty/Instagram, cheekbonebeauty/Instagram, skwalwenbotanicals/Instagram, sistersky_/Instagram

Indigenous-founded beauty brands don’t get the recognition and shelf space they deserve. And often times, Native American rituals and remedies are commercialized in the wellness and beauty space without crediting the tribes they’ve originated from.

But Indigenous entrepreneurs are reclaiming their culture and tribes’ stories through the creation of their brands. With a focus on natural ingredients and sustainable packaging, their products are built around natural herbs, like sage and lavender, that have been utilized by their communities for decades. Many of the founders have used their brands as a means to create jobs for their communities, from gathering ingredients in nature to selling the products at farmer’s markets and storefronts.

From long-wear lipstick to beautiful bars of soap, here are 10 products to try from Indigenous-owned beauty and wellness brands, along with their origin stories.

RELATED: Cheekbone Beauty Is Confronting the Beauty Industry’s Waste Problem

1. Cheekbone Beauty

Indigenous-Owned Beauty Brands


Anishinaabe-Canadian Jennifer Harper launched Cheekbone Beauty in 2016. With a focus on cruelty-free sustainable ingredients and packaging, the makeup brand has become known for its Sustain Lipstick. The velvety satin formula comes in packaging made with biodegrable materials and can be recycled after use. Along with the lipstick, all of the products in the line are named after the land where its ingredients originated. Recently, Cheekbone launched its first lengthening and volumizng mascara. The brand also gives back to the Indigenous community through monetary and project-based donations.

To shop: $27 each;

2. Prados Beauty

Indigenous-Owned Beauty Brands


Prados Beauty was created by Xicana-Arizonian Cece Meadows. The line includes makeup brushes, lashes, and accessories, such as makeup bags, infused with her culture. Created for Prados’ collaboration with Indigenous artist Steven Paul Judd, The Matriarch Palette includes 30 high-pigment matte and shimmer shades to create a wide range of looks.

To shop: $45;

3. Sḵwálwen Botanicals

Indigenous-Owned Beauty Brands


This luxury skincare brand bases its formulas around traditional Skwxwú7mesh (Squamish) plant knowledge. Founder Leigh Joseph ensures each ingredient is responsibly harvested and gives each product a Squamish name based on where the plant in its formula came from. The Tewín’xw Cranberry Rose Facial Serum (too-ay-nooh is a Squamish for berry), includes a blend of cold-pressed berry oils, botanically derived hyaluronic acid, and coenzyme Q, to brighten and nourish the skin, plus minimize fine lines and wrinkles.

To shop: $62;

4. Ah-Shí Beauty

Indigenous-Owned Beauty Brands


Ahsaki Baa LaFrance-Chachere grew up Navajo Reservation in Arizona, where her luxury skincare and makeup brand Ah-Shí Beauty is based. The Hi Def Foundation has become a fan-favorite for its dewy medium coverage, inclusive shade range, and anti-aging benefits.

To shop: $48;

5. Sister Sky

Indigenous-Owned Beauty Brands


Sisters Marina TurningRobe and Monica Simeon created Sister Sky to honor their heritage. The …….


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